By Sandra Barrera, Daily Breeze Staff Writer
On a recent morning in Los Angeles, more than a dozen pint-size models sashay down the runway at Social Hollywood for a modest audience attending the preview to Baby Celebration L.A.’s “Sweet Petite Fashion Treats” show.
The ruffled diaper covers, plaid roll-up pants and splashy tutus elicit their shares of “oohs” and “aahs.”
But when a 4-year-old girl with pompom pigtails emerges from backstage gripping in one hand a swirling lollipop and wearing a jaw-dropping whimsical outfit – described by its designer, Denise Love, as “a cross between ‘Sweeney Todd’ and circus ringmaster” the reality of it all sets in.
Haute couture for the sandbox set has arrived.
From Cookie magazine to last weekend’s cq premier baby expo, the spotlight has been shining on this growing niche in recent years. The trend is part of what the Boston Consulting Group roughly estimates is a $45 billion-a-year upscale baby market being driven by financially secure parents.
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