At age 34, Luber is chief executive officer of Archetype Solutions, a San Francisco company that offers consumers customized clothing based on their body sizes and preferred styles.
Archetype’s core business provided custom clothing technology for companies like JCPenney and Lands’ End. Luber believed Archetype should do more than sell its technology; she wanted the company to create its own customized clothing brand.
“I had been traveling in Asia and sort of became obsessed with how countries like Thailand offered customized clothing. I thought, ‘Why can’t the U.S. create clothing that is affordable and custom-made?’”
Not long after she took on the role of Archetype’s CEO, in 2007, she created indi, a subsidiary that offers custom-made jeans through a Web site, www.indiDenim.com, and, launched this fall, custom-made dress shirts through indiTailored.com.
